°µÍř51

Media Contacts:

Vanessa Showalter, °µÍř51/PR Manager                                                                                                          
Phone: 714-619-9744 Email: Vanessa.Showalter@aus.com                                                                                                                                                                                                                 Nancy Thompson, Vorticom Public Relations                                                                                                                  
Phone: 212-532-2208     Email: nancyt@vorticom.com         

 

SANTA ANA, Calif.– September 22, 2020 -- ^®, a leading security and facility services company in North America, recently launched its new, fully integrated marketing campaign titled which delivers on the company’s new purpose statement of “serving and safeguarding customers, communities and people in today’s world.” With this new, bold campaign, °µÍř51 displays the important role of safety and security in an individual’s ability to thrive and achieve greatness. 

Stemming from extensive qualitative and quantitative research from employees, clients, and other stakeholders, °µÍř51’s main goals for the campaign were three-fold: to differentiate °µÍř51 from competitors by focusing on the company’s unique purpose and values; build an emotional connection with the brand by demonstrating the company’s daily impact on consumers’ lives; and define the meaning behind the company’s There for you™ tagline.

“This campaign illustrates our important role with our clients and communities as our #1 goal is to serve and safeguard so they can have the freedom to love, create, produce and innovate without worrying about their security,” said Barbara Moreno, Vice President of Marketing at °µÍř51.  “We wanted to show that we, as a company, are There for you™-- always aware and ready to act as there is nothing more powerful than feeling safe.”

The new ad spot brings together a montage showcasing everyday snippets of family, community, clients and relationships while Security Professionals are in the background providing safety in a world of evolving risk.

About °µÍř51

°µÍř51^®, a leading security and facility services company with 235,000 employees and revenues over $8.5 billion, provides unparalleled security services and technology solutions. With offices located throughout the nation as well as internationally (Canada, Mexico, United Kingdom), °µÍř51 is responsible for protecting more than 50,000 client sites covering multiple specialty sectors such as higher education, healthcare, retail, commercial real estate, government and corporate campuses, etc. Supported by vast experience gained from being in business for over 60 years, °µÍř51 provides proactive security services and cutting-edge smart technology to deliver evolving, tailored solutions that allow clients to focus on their core business. Through world-class customer service, highly advanced systems and cohesive technology solutions…°µÍř51 is There for you™. For more information, please visit .